Digital Marketing Specialist (Pay Per Click- Search)

MasaFashion.com is seeking a Digital Marketing Specialist (Pay Per Click- Search). The successful candidate will make an impact by implementing all aspects of search engine marketing programs and strategies. Responsibilities will include analyzing trends, identifying growth opportunities, liaison with agencies and marketers, and reporting.

Main Responsibilities:

  • Plan and execute digital marketing campaign and sales promotions targeted to multiple stakeholders (Channel Partners, Consumers, Distributors etc.)
  • Identify, test and implement SEM growth opportunities across platforms (AdWords) through data analysis and research
  • Provide acquisition performance analysis and identify opportunities for improvements and ROI optimization
  • Provide strategic guidance to Marketers for digital media planning across paid platforms, and lead demand generation programs through execution
  • Manage workflows and day-to-day communication with third-party vendors and key partners to yield positive ROI
  • Analyze various reporting systems (Google Analytics, Adobe, WebTrends etc.) to identify additional opportunities increase campaign performance.
  • Collaborate on go-to-market plans and support product launch programs using digital marketing
  • Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow.

 

Basic Qualifications:

  • Post-Secondary education or related work experience
  • Working knowledge of digital media planning and buying
  • Experience with digital marketing channels (SEO, SEM, Display, Email, etc.) and Ad Tech
  • Knowledge of analytics and reporting tools (Google Analytics, Adobe Analytics, Web Trends, MOZ)
  • Current knowledge of industry trends and technologies

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